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About this Event
Most events are treated as single moments, but the most effective teams know they’re just the beginning of the value they’ll deliver.This webinar will show you how to extend the lifespan and impact of every event by transforming it into a multi-touch campaign that fuels your funnel before, during, and long after the live broadcast.You’ll learn practical ways to generate content around your event, automate nurture journeys, and continuously re-engage your audience through data-driven repurposing and on-demand activation.Whether you’re hosting webinars, panels, or field events, this framework helps you maximise output per event and sustain momentum across your marketing mix.We’ll explore how to turn event interactions into actionable insights, transform recordings into always-on assets, and keep your story visible across channels long after the session ends.The goal: to make every event not just a moment in time, but a continuous engine of engagement, content, and conversion.
Agenda
Before the Event: Prime the Funnel - Create pre-event buzz, segment your audience using engagement data, and capture early intent through compelling content experiences.
During the Event: Capture and Convert - Drive live participation, enrich attendee data with real-time insights, and sync warm leads directly into your CRM for immediate action.
After the Event: Extend and Amplify - Repurpose the session into new content formats, launch on-demand campaigns, and use performance insights to optimise future events
Meet the Presenters
Stuart Dale
OrbitalX Co-Founder
Stuart Dale is a founder at OrbitalX, who has supported over 100 B2B software companies in the last two years to build demand for their business.After spending five years in New York where he was responsible for building revenue at a Google Ventures-backed software company, which was eventually sold, he went on to build OrbitalX with the goal of helping more teams hit their revenue goals faster and more efficiently.He has supported businesses ranging from Seed stage to publicly listed across the globe.
James Ford
OrbitalX Co-Founder
James Ford is a go-to-market expert, specialising in the storytelling and tactics required for businesses to break through the noise and win.Over the past 15 years, James has led sales, marketing, and product teams, giving him a unique perspective on how businesses can integrate each component to grow rapidly and sustainably.Notable successes for James include taking cloud services businesses from $0 to $3m ARR, bootstrapping a DTC brand from $0-$1m, launching hundreds of successful GTM motions for complex value proposition businesses, and setting up the National Equipment Appeal Database during COVID-19 pandemic, which relocated millions of items of PPE from industry to frontline health workers.